I help mental health experts create, launch, and grow their online programs & communities.

Marketing leadership

that get results

You’ve built a successful mental health business, but are you reaching your full potential? Standing out requires more than just great content – it demands a strategic, comprehensive marketing approach that aligns with your unique vision and goals.

This is where I come in as your Fractional Chief Marketing Officer.

What is a

Fractional CMO?

A fractional CMO is the part-time executive who run your marketing team and is responsible for all of your marketing outcomes.

A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what I do for Mental Health. I’d love to hear what your goals are…and help you reach them with marketing that gets results.

Services Offered and
Boundaries Set

I’m your person, if you
search for someone to do:

Marketing & GTM Strategy planning: Crafting comprehensive marketing strategies aligned with your business goals and market positioning.
Funnel and Lead Generation strategy: Designing effective funnels to attract and convert leads into customers.
Brand & social strategy: Developing strategies to strengthen your brand identity and maximize engagement on social media platforms.
Content and SEO strategy: Creating content plans and optimizing your website for search engines to improve visibility and organic traffic.
Sales strategy: Formulating strategies to enhance your sales process and drive revenue growth.
Sprint planning and delivery support, project accountability: Providing support in project planning, execution, and ensuring accountability for timely delivery.
Team leadership and hiring: Offering leadership guidance and assistance in hiring the right talent to support your marketing efforts.

I’m NOT your person, if you search for someone to do:

Marketing delivery: Implementing marketing campaigns and tactics on a day-to-day basis.
Web development and funnel building: Building or designing websites and sales funnels from scratch.
Marketing copywriting, Social media post, video creation, and scheduling: Crafting marketing copy, creating social media content, and managing posting schedules.
SEO content writing or backlink building: Producing content optimized for search engines and acquiring backlinks.
Sales calls: Conducting direct sales calls or outreach.
Project management: Overseeing and coordinating all aspects of project execution.
Other operational tasks, such as day-to-day management or routine administrative duties, that not contribute significantly to propelling Anna C Mallon or Startup2Life to the next level of success.

István is a real team player.

He successfully builds and manages teams, takes responsibility (and a bullet sometimes) for them.

He knows marketing inside and out, and happy to help you too.

It was a pleasure working with Istvan.

He has a great sense of humor, and does great work even under pressure.

He is also one of the best marketers I know, who keeps learning and improving his skills.

István is one of the best full-stack marketing professionals I know.

He is great in creating the strategy and doing the execution as well which is pretty rare to have in one person.

When working in a team he is truly passionate, I believe he is always ready to step in and help when there is a need for it.

Your SERVICES are amazing.

How about your marketing?

I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time.

I’ve had experience both with early-stage startups and enterprise level e-Learning providers.

I ❤️ solving complex marketing problems and guiding teams to win with their strengths. Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!

You built the best services
for your clients. So did I.

Traditional
CMO

Full-Service
Agency

Cost-Effectiveness: Offers more cost-effectiveness by working on a part-time or contract basis, reducing the financial burden of full-time executive compensation.
Strategic leadership: Crafting comprehensive marketing strategies aligned with your business goals and market positioning. Hiring the right talent to support your marketing efforts.
Focused Attention: Works with just one or two clients at a time, ensuring full dedication to quality and timely delivery.
Surpass Expectations: Under promise, over deliver, giving you extra value and success.
Industry Specialization (e-Learning): Possesses deep knowledge and expertise in the e-Learning industry, enabling the implementation of tailored strategies and actions.
Speed of Onboarding: Can be onboarded quickly due to adaptability and experience, in contrast to the longer process often needed for full-time roles.
Risk Mitigation: Involves lower risk and commitment, allowing for trial basis engagements or specific project work, in contrast to the higher commitment of full-time hires.

Lets Work Together

Step 1 - Chat

Schedule a 20-minute call to see if a Fractional
Chief Marketing Officer
is a good fit.

Step 2 - Strategy

Then, we ll get on a longer call to deep dive into your needs. Then, I ll share the steps I recommend with a proposal.

Step 3 - Marketing Transformation

In the first 30 days, you ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

Our journey ❤️

Real insights from those who’ve experienced my leadership firsthand.

István and I worked on multiple email campaigns at the Interaction Design Foundation.

He has a natural talent for strategy and a well-honed birds-eye view of what a company needs to succeed.

Istvan's lightning-fast mind, inherent friendliness and laser focus on results make him an effective lead, a joy to work with, and an asset to any company.

István embodies all the qualities of a true leader—empathy, tenacity, a data-driven mentality, a strategic mindset, integrity, and grit all the while being one of the realest and most humble people I know. And that is rare to find in the marketing industry.

As my colleague, he has always demonstrated exceptional leadership and has directly contributed to the growth of the IxDF. We have worked together on campaigns, landing pages, email marketing, and overall strategic planning and he has been a source of inspiration for my own personal and professional growth throughout the years.

István is a brilliant marketing strategist and one of the most talented, humble, and kind individuals I've had the pleasure of working with. His dedication to making a positive and valuable impact, both for business and for people, truly sets him apart as a leader.

We began our journey as colleagues, and I was fortunate enough to have István as my team leader, one year after I joined the IxDF. Under his guidance, I experienced significant professional growth and development, learning every day how to be a better professional and person.

I have immense respect for István and wholeheartedly believe that any company would be fortunate to have him on their team. He embodies the qualities of an exceptional leader and has positively influenced both my career and our team dynamics.

Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert to
take back your time and see a greater return on your marketing budget.